Using my focus group - Sell line.

I haven’t yet decided on the sell line that I will use for my magazine. So far I have the following ideas:

Music within your reach.

Reach for the music you love
Face the music

I questioned my focus group on their ideas/thoughts on which one they liked best, or if they had any alternative ideas. 70% said they preferred the sell line ‘face the music.’ whereas only 10% said they preferred ‘music within your reach’ and 20% said they liked reach for the music you love'. From this result I have decided to go with ‘face the music.’ 

Using my focus group - mock ups

I questioned my focus group on what they liked, didn’t like and just their general opinions on my mock ups of the front cover, contents page and double page spread I have designed so far.

90% liked the look of the front page, but one person said that more features could be added. 70% said that they liked the layout and the way the contents page was presented and that it was clear and easy to follow which made it more appealing to them. 90% said how they liked the double page spread, but a concern was that it resembles that of a fashion magazine more than a music style of magazine, but the majority agreed that it resembles a music magazine with a hint of a fashion element. They all agreed that the style and colour schemes of the front cover, contents page and double spread appealed to my target audience.

Based on what my focus group have said I will experiment with different contents pages, altering the arrangement and changing the amount of fashion elements included in this design and incorporate more of a music style.

The majority seemed to agree that they liked the way the title was presented on the front cover, and the colour scheme chosen.

Photos taken

I have taken the following photos for my magazine, however I am aware the shadowing will have to be edited out and after attempting to work with these images, they may not be ideal. It was unfortunate that I only had a small time slot in order to take these photos using this particular person and the time of day was not best for lighting resulting in these photos not being an example of my best.