Sunday, 17 January 2010

Using my focus group - Sell line.

I haven’t yet decided on the sell line that I will use for my magazine. So far I have the following ideas:
Music within your reach.
Reach for the music you love
Face the music

I questioned my focus group on their ideas/thoughts on which one they liked best, or if they had any alternative ideas. 70% said they preferred the sell line ‘face the music.’ whereas only 10% said they preferred ‘music within your reach’ and 20% said they liked reach for the music you love'. From this result I have decided to go with ‘face the music.’ 

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