-TARGET AUDIENCE RESEARCH
Research into the target audience of vogue magazine:
The British edition of Vogue is a fashion magazine that has been published since the autumn of 1916. The magazine's current editor stated that, “Vogue’s power is universally acknowledged. It’s the place everybody wants to be if they want to be in the world of fashion" and 85% of the magazine’s readers agree that “Vogue is the Fashion Bible”. The magazine is considered to be one that links fashion to high society and class, teaching its readers how to ‘assume a distinctively chic and modern appearance’. As a branch-off of American Vogue, British Vogue is a magazine whose success is based upon its advertising rather than its sales revenue. In 2007, it ran 2,020 pages of advertising at an average of £16,000 a page. It is deemed to be more commercial than other editions of Vogue. BritishVogue is the most profitable British magazine as well as the most profitable edition of Voguebesides the US and Chine editions.Research into the target audience of billboard magazine:
The target audience for Billboard magazine varies from young teens, from the age of 16, to young adults, at the age of 26. This is because the magazine provides its readers with the latest updates from the charts, but different and various types of genres. This is to widen the range of the target audience as it acquired to people who listen to different genres such as rock, metal, pop, RnB and many more.
As all magazine Elle sticks to the same style production for each issue. A bold title filling the top of the page, a famous celebrity posed across the whole page, with the colour scheme staying the same though the cover with also a main ‘headline’ to make the reader want to buy it. This as a style point makes the magazine stand out in the fashion market, making it unique.
THE VOGUE IN-APP SURVEY
• 315 respondents
• 96% female, average age is 34
• An annual undertaking, last conducted in September 2013
• 47 questions covering navigation, editorial, advertising and general use of the Vogue app.
AUDIENCE INSIGHTS
95% Female
Average Age: 28
64% of visitors believe that Vogue.co.uk is the most
Influential fashion website compared to Elle (23%),
Harper’s Bazaar (22%), Grazia (20%), Vanity Fair (20%), InSyle (19%) and
Marie Claire (18%)
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Research into the target audience of Elle magazine:
Elle is a worldwide lifestyle magazine of French origin that focuses on fashion, beauty, health, and entertainment. Elle is also the world's best-selling fashion magazine. It was founded by Pierre Lazareff and his wife Helene Gordon in 1945. The title, in French, means "she" or "her". Elle was founded in France in 1945. In the 1960s, it was considered to "not so much reflect fashion as decree it", with 800,000 loyal readers and a then famous slogan: "Si Elle lit, Elle lit Elle (If she reads, she reads Elle)". Elle was then launched in the U.S. (news corporation owned a stake in the US edition until 1988, followed by 25 other foreign editions).
AUDIENCE INSIGHTS
The magazine reaches over 69 million readers.
The vast majority (82 percent) of Elle's audience are women
between the ages of 18 and 49. Its readers have a median age
of 34.7 years. Forty percent of the readers are single, and the
median household income is $69,973.
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Research into the target audience of Billboard magazine:
Billboard is the world's most influential music media brand reaching key executives and tastemakers in and around the music business through Billboard Magazine, Billboard. Biz, Billboard Conferences, Billboard Bulletin, and other targeted newsletters, and millions of music fans through Billboard.com and Billboard Events. The Billboard brand is built on its exclusive charts and unrivaled reporting on the latest news, issues and trends across all genres of music. Billboard receives hundreds of millions of brand impressions daily through many strategic relationships with major companies across various industries. These relationships leverage Billboard's brand recognition, proprietary chart data and information resources to develop products, live events and print, television, radio, digital and mobile platforms. In addition to North America, Billboard operates businesses in Brazil, Greece, Japan, Korea and Russia.
The layout of the magazine is a mature as its not over crowded with images of teen artists and bands, and it does not contain a clashing colour pallet.It does not advertise news/gossip of the artists lives but does convey weekly updates of the music charts and artists stylist tips.
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Research into the target audience of Blender magazine:
Blender was an American music magazine that billed itself as "the ultimate guide to music and more". It was also known for sometimes steamy pictorials of celebrities. It compiled lists of albums, artists, and songs, including both "best of" and "worst of" lists. In each issue, there was a review of an artist's entire discography, with each album being analyzed in turn.Blender was published by Dennis publishing. The magazine began in 1994 as the first digital CD-ROM magazine by Jason Pearson, David Cherry, and Regina Joseph, acquired by Felix Dennis/Dennis Publishing, UK it published 15 digital CD issues, and launched on the web in 1997. It started publishing a print edition again in 1999 in its most recent form. Blender CD-ROM showcased the earliest digital editorial formats, as well as the first forms of digital advertising. The first digital advertisers included Calvin Klein, Apple, Toyota and Nike.The target audience for this particular magazine cover would be teenage males and females aged 16-19. This is because of the use of the young attractive cover star, Katy Perry. She is a role model to many young people therefore represents youth in a positive way.
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MY TARGET AUDIENCE
I have decided to target my magazine at a female audience ranging between the ages of 16-30, as i feel these are the ages that these magazine seem to cover, and as I am cooperating a sense of fashion (in terms of design and audience of the fashion magazine) into my music magazine, I feel this is the perfect audience to be aiming for. Vogue and Elle both include a design that I am particularly fond of and feel I can incorporate into my music themed piece with the help of Blenders’ and Billboards’ design inspiration also. I feel these music and fashion magazines are ideal for the idea I have in mind to really suit the interest of a young adult Female music loving audience.
